Hey you, its been a minute since I last posted something, I traveled to TransNzoia county to take my Evening Walks on different soil, be sure to learn about my findings in my next blog post.

Members of the entertainment industry where are you at? In this millennial age, where 67% of the world’s population are Internet users. None of us misses an App installed on all our devices. Honestly, I know as you read this you have at least two Apps that you frequently visit at least twice in every thirty minutes of your free time. One is usually spoilt for choice, from Facebook to Twitter to Instagram to Snapchat the list is endless.

Today, on Evening Walk With Eunice Ayuma, I take you through amazing experiences and discoveries I made while at the Soma Connect 10th anniversary forum dubbed ‘Social Media For Entertainment Industry‘. The panel was graced by the Crème de la Crème of Kenya’s social media gurus. Ever asked yourself how to manage your social media platforms, now that you have several? Okay let me turn this around, what assignments have you assigned to your social media sites? What is the main aim of your personal brand bearing in mind that clients first meet you online?  Your online presence should speak on your behalf.  Many brands prefer Facebook for friends and family and sometimes meet new people while Twitter is where they air their personal opinion based on the different social, economic, and political conversations triggered by daily life.

It shouldn’t surprise you how Kenyan brands maximize their use of social media, one major MC enlightened the sitting audience on how to stay relevant for over 10 years. To trend, you only need a committee where you speak out your online wishes and the committee scrolls it out to your WhatsApp team of more than 10 groups, the members of these groups then propel the agenda forward expecting no incentives! Awesome right? Yes, with the correct information sent to these people, they would share your information online under one hashtag, and boom! You are on the trending list!

Approaching potential clients with awesome proposals that work for their brands gives you bargaining power. In a nutshell,

1. pick the brands you want to work with,
2. stay creative,
3. be innovative,
4. run at your own pace,
5. know the right time and platform to feed your audience and you are good to go.

“If they do not get it, do not bother explaining” Eayuma. Tupatane (Meet me)  Online #EveningWalkWithEuniceAyuma.

eayuma pen & paper!