The making of Cliche
29th August 2016
Happy EidUlAdha
12th September 2016

Hello hello, I am super excited after some of you came for the premiere of cliché the short film. Thank you. It was packed with creatives ready to critique and share ideas. Well, if you missed the teaser, I got you covered here.

During the Q&A session, I was moved by one actress lady from the audience who amplified an issue that I felt I should highlight. ” I feel like dark-skinned women are always excluded and not cast or picked for any roles due to their skin color,” she said.

I am rich in melanin, dripping melanin like honey. I’m black without apology. Not against dark skin women bleaching themselves just to enhance the degree of opportunities they get in their lives. It is a free world and everyone is entitled to the choices they make.

Confidence is my definition of beauty. Sometime last year,  I applied for a job that required light skin women, with all the confidence in this world, I went for it. To my surprise, I was picked as the team leader.

Many successful black women exist, Mitchell Obama, Oprah Winfrey, Lupita Nyong’o, and Ajuma Nasenyana… honestly it is not the color of their skin that got them to the position they hold. These positions are accompanied by hard work, confidence, self-respect, focus bla bla bla. So why look down on yourself just because of your color? why?

This is my message to you who are rich in melanin, be confident, be comfortable in your skin, work hard, develop a habit of learning new things from those who came before you, stick to your lane, do the right thing, and keep doing you. Just keep at it. If you build it, they will come. Come on your terms 🤗

With love.

#EveningWalkWithEuniceAyuma

Be you! Do you!

Be you! Do you! You’re enough!